Author Archives: Milos Bujisic

Discover how Bud Light’s partnership with Dylan Mulvaney played out through BSV’s AI-powered brand analytics. Our case study shows how different audience segments reacted—and how predictive testing can help brands avoid backlash, reduce risk, and maximize campaign impact. … Read More

Unlocking Brand Social Value with Innovative AI Solutions: A Journey of Recognition and Funding In today’s digital age, the significance of brand social value cannot be overstated. As consumers become increasingly socially conscious, they are not only interested in the […]

By Milos Bujisic, PhD, Michael Diamond, and Jennifer Scott, DPhil Today, US consumers have a stronger relationship and affinity to brands with social values and purpose that are perceived as matching their own rather than interacting with brands based on […]