Features
Features
Brand Social Value Model
The Brand Social Value (BSV) Model utilizes a proprietary set of algorithms to enhance the predictive accuracy of key brand metrics. It evaluates and forecasts:
By analyzing these factors, BSV provides a comprehensive measure of Brand Strength, helping you refine your marketing strategy for maximum impact.
Brand Social Values Match Advantages
Reduces Measurement Bias
Our model relies on indirect measurements of relationships and brand perceptions, minimizing the bias commonly found in self-reported data.
Measures Consumer Bias
Compares self-reported social values match with the true social values match to uncover hidden discrepancies in consumer perception.
Uses a Multidimensional Approach
Utilizes a proprietary algorithm and a multidimensional approach to enhance the predictive power of the Brand Social Values Index, focusing on:
- Brand Loyalty (BL)
- Perceived Brand Reputation (BR)
- Customer Relationship with a Brand (CBR)
Evaluates Social Reputation
Generates a percentage-based score to objectively assess the effectiveness of corporate social marketing strategies and brand reputation.
Brand Persona Survey
Develop a unique brand personality by assigning human characteristics to your brand. Create a custom brand persona tailored for each market segment to better align with consumer expectations and preferences.
Brand Social Values
Both consumers and brands have distinct social values. Our dual-instrument measurement system allows for:
- Comparison of individual values between brands and consumers.
- Calculation of match percentages to determine alignment.
- Total Match Index computation, which factors in the relative importance of each subdimension to enhance the predictive accuracy of the BSV Match.
Product Benefits Dimensions
Consumers make tradeoffs when selecting the ideal benefits of products and services. Similarly, brands must prioritize the benefits they emphasize. This index:
- Calculates the match between consumer preferences and brand product benefits.
- Uses ten carefully selected tradeoff dimensions to ensure precise measurement and alignment.
Brand Persona Analysis
Social Media Sentiment Analysis
Test Before You Post
Ensure your social media content strengthens your Brand Social Value and enhances consumer sentiment before publishing.
- The unique algorithm analyzes the content and framing of your messages across different platforms.
Test on Different Market Segments
- Evaluate how your content resonates with various market segments.
- Receive recommendations on whether to proceed with the post or optimize it for better impact.
Supported Platforms
Our analysis covers all major social media platforms, including:
- TikTok
- YouTube
- Snapchat
- Other emerging platforms
Buyer Persona Survey
Develop a unique brand personality by assigning human characteristics to your brand. A Brand Persona is a humanized representation of your brand’s values, benefits, and image.
- Create a custom Brand Persona for each targeted market segment to maximize relevance and engagement.
Global Consumer Data
Gain access to global market insights, including state and city-level data in the U.S.
- Develop unique Buyer Personas tailored for each market segment.
- Test your strategies in real markets by comparing your brand and buyer personas to actual consumer data in real-time.
Data on Hundreds of Brands
Compare your Brand Social Value to industry leaders and competitors.
- Identify the best-performing social marketing strategies and areas for improvement.
- Recognize which aspects of your brand strategy deliver the strongest results and refine them for maximum impact.