How it Works
How BSV Works
From Brand Concept to Social Media Strategy
Proprietary Branding Survey
Award-Winning 8-Minute BSV Survey©
Our 8-minute BSV survey© captures the essence of brand identity with precision. Instead of overwhelming respondents with hundreds of questions, we focus on the key factors that truly matter to consumers, delivering actionable insights with unparalleled efficiency.
Brand Social Value Algorithm
A Unique Measure of Brand Strength & Performance
The BSV Algorithm© powers the Brand Social Value Index©, a proprietary metric that quantifies brand strength and performance. By maximizing the predictive ability of individual indices, the BSV Algorithm© forecasts Brand Relationships, Brand Reputation, Loyalty, and Purchase Intention, giving you unparalleled insights into your brand’s impact.
01
Create a Brand Persona
Bring Your Brand to Life
Fill out a simple form to define your brand as if it were a real person. Answer key questions about demographics, social values, and the benefits of your products and services to develop a compelling Brand Persona that truly connects with your audience.
Create Buyer Personas
Understand Your Customers Like Never Before
Fill out a form to define what you believe your customers are like, including their demographics, social values, and the real benefits they seek from your products and services. Create multiple Buyer Personas to represent different market segments and refine your marketing strategy with precision.
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02
Select Your Target Market Segment
Refine Your Audience with Precision
Access our comprehensive database of hundreds of market segments to identify your ideal audience.
Use geodemographic filters—such as age, location, gender, and income level—to narrow down your segment and ensure your brand connects with the right consumers.
Examine Your Results
Measure Your Brand’s Alignment with Your Target Market
Analyze how well your brand resonates with your chosen market segment through:
- Social Values Match – Alignment between your brand’s values and consumer beliefs.
- Product Benefit Match – How well your products and services meet consumer expectations.
- Brand Social Value – A comprehensive score reflecting total brand-consumer alignment.
Gain in-depth insights into gaps between your brand and customers, compare your results to competitors, and optionally assess how well your brand matches your Buyer Personas.
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Create Social Media Content
Optimize Your Brand’s Online Presence
- Develop original social media content tailored for any major platform.
- Utilize AI-generated content to enhance engagement and brand messaging.
- Analyze the sentiment impact of each post on your Brand Social Value.
- Experiment with different content variations to achieve the optimal solution.