Features
Features
Brand Social Value Model
The Brand Social Value (BSV) Model utilizes a proprietary set of algorithms to enhance the predictive accuracy of key brand metrics. It evaluates and forecasts:
By analyzing these factors, BSV provides a comprehensive measure of Brand Strength, helping you refine your marketing strategy for maximum impact.
Brand Social Values Match Advantages
Reduces Measurement Bias
Our model relies on indirect measurements of relationships and brand perceptions, minimizing the bias commonly found in self-reported data.
Measures Consumer Bias
Compares self-reported social values match with the true social values match to uncover hidden discrepancies in consumer perception.
Uses a Multidimensional Approach
Utilizes a proprietary algorithm and a multidimensional approach to enhance the predictive power of the Brand Social Values Index, focusing on:
- Brand Loyalty (BL)
- Perceived Brand Reputation (BR)
- Brand Choice (BC)
- Customer Relationship with a Brand (CBR)
Evaluates Social Reputation
Generates a percentage-based score to objectively assess the effectiveness of corporate social marketing strategies and brand reputation.
Brand Persona Survey
Develop a unique brand personality by assigning human characteristics to your brand. Create a custom brand persona tailored for each market segment to better align with consumer expectations and preferences.
Brand Social Values
Both consumers and brands have distinct social values. Our dual-instrument measurement system allows for:
- Comparison of individual values between brands and consumers.
- Calculation of match percentages to determine alignment.
- Total Match Index computation, which factors in the relative importance of each subdimension to enhance the predictive accuracy of the BSV Match.
Product Benefits Dimensions
Consumers make tradeoffs when selecting the ideal benefits of products and services. Similarly, brands must prioritize the benefits they emphasize. This index:
- Calculates the match between consumer preferences and brand product benefits.
- Uses ten carefully selected tradeoff dimensions to ensure precise measurement and alignment.
Brand Persona Analysis
Marketing Content Sentiment Analysis
Test Before You Launch
Ensure your marketing content strengthens your Brand Social Value and enhances consumer sentiment—before it goes live.
Our proprietary AI algorithm analyzes the content and framing of your messages across channels to predict their impact on brand perception and audience response.
Test Across Target Segments
Evaluate how your content resonates with different consumer groups and market segments.
Get clear, actionable recommendations on whether to launch as-is or optimize for greater effectiveness.
Supported Channels
Our analysis covers all major marketing platforms, including:
Social Media (Instagram, TikTok, LinkedIn, Facebook, Twitter/X, YouTube, Snapchat, WeChat)
TV and Video Advertising
Print and Out-of-Home (Billboards, Transit Ads)
Digital Display and Native Ads
Email Campaigns
Influencer and UGC Content
Audio (Podcasts, Radio)
Event and Sponsorship Assets
Custom or Emerging Formats
Audience Persona Survey
Develop a clear Audience Persona by assigning structured, human characteristics to your target segment.
- Create tailored personas for each segment to improve relevance and strengthen alignment with your audience.
Global Consumer Data
Access real consumer data across markets, including state and city-level insights in the U.S.
- Test your strategies against actual audience data in real time and refine your personas based on measurable differences across segments.
Data on Hundreds of Brands
Benchmark your Brand Social Value against competitors and industry leaders using real data.
- Identify what drives performance, uncover gaps, and refine your strategy to improve alignment, loyalty, and overall brand impact.